Resources
Episode Guides for New Marketing Leaders
Conversations from The Marketing Share, grouped by the challenges that come up most in a first marketing leadership role.
Each one is a full episode with an experienced marketing leader or domain expert. Start with the topic that matches what is on your plate right now.
Your First Year in the Role
What to focus on in your first 90 days, what the first year teaches you, and the mistake first-time leaders make most often.
The Infamous First 90 Days: Key Strategies for New Marketing Leaders
Becoming a CMO: What You Learn in Your First Year as a Marketing Leader
The Biggest Mistake First-Time Marketing Leaders Make
Reporting to the CEO, CFO, and Board
How to define marketing success with your CEO, build trust with finance, and present results to the board.
What CEOs Need from CMOs: How to Define Marketing Success for Your CEO
How New Marketing Leaders Can Build Strong Relationships With CFOs
How CMOs Should Present Marketing Results to the Board
Working With Sales
Shared goals, less friction, and the kind of support sales teams will actually use.
How Sales and Marketing Can Actually Work Together and Avoid Friction
This Is What Sales Teams Actually Need From Marketing
Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration
Leading Your Team
Building the right team, leading it through change, and developing the presence the role calls for.
Team Building for CMOs: AI, Agencies, and the Jack of All Trades Dilemma
How Great CMOs Lead Through Change with Lauren Esposito
Developing Executive Presence with Drew Saur
Measuring What Marketing Delivers
Choosing the metrics that matter to your leadership team and making sense of attribution.
Metrics That Matter: Strategic KPIs for Team Alignment
Marketing Attribution: Friend or Foe? with Tracy Sestili
How to Win at Attribution in a Cookieless World
AI and the Marketing Leader
How AI is changing the marketing leader’s role, the way marketing teams work, and the tools worth knowing.
How AI Is Reshaping the Role of the CMO with Kate Johnson
How AI Is Changing the Way Marketers Think and Build with Liza Adams
Generative AI for Marketing Leaders with Nicole Leffer
Working through one of these in your own role? Book a conversation with Alec to talk it through.