Podcast
The Marketing Share
What leaders need to know to run marketing.
Alec co-hosts The Marketing Share with Barb VanSomeren. Every other week, they sit down with experienced marketing leaders and domain experts to cover the areas new marketing leaders are expected to run, from branding and positioning to demand generation and sales enablement.
Latest Episodes
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More Episodes
Watch full conversations from past episodes, or find every episode on YouTube.
What Uber, YETI, and AG1 Can Teach You About Building a Great Consumer Brand
The Power of Compound Messaging: How Marketing Builds Lasting Impact
How to Build a B2B Social Media Strategy That Actually Drives Business Results
How to Get Your Brand Recommended by ChatGPT, Claude, Gemini, and Other LLMs
How Sales and Marketing Can Actually Work Together and Avoid Friction
How CMOs Should Present Marketing Results to the Board
Leading marketing for the first time? Book a conversation with Alec to talk through your role and what is creating the most pressure right now.